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gluee News · 2026. 11

gluee runs a ‘THE BOARD : Excavation Squad’ experience booth at the 2026 Art Korea Lab AI Convergence Festival

From November 4 to 8, 2026, gluee took part in the 2026 Art Korea Lab AI Convergence Festival exhibition (Open Innovation), running a hands-on booth for ‘THE BOARD : Excavation Squad’.

2026 Arts Korea Lab Festival
2026 Arts Korea Lab Festival

gluee is one of the companies selected for Art Korea Lab's AI × Technology Convergence Open Innovation program. It joined the festival as a selected company and presented Excavation Squad as a booth visitors could try for themselves.

The experience begins with an AI character. When a visitor's face is photographed, generative AI creates a character that looks like them in about 30 seconds, and it is printed as an NFC squad badge along with their name and role. Visitors to the booth received this badge as their participation reward.

At the booth, visitors could play seven of the nine Excavation Squad mini games developed in-house by gluee. The games draw on Korean heritage such as the Royal Tomb of King Muryeong, Cheonmachong Tomb and Cheomseongdae Observatory, and are played with joysticks and motion recognition. When visitors tag their badge, their own character appears on the game screen and plays alongside them.

The four squad characters, the Expedition Leader, the Excavator, the Restorer and the Recorder, and the villains, the Mole Tomb Raiders, were developed as character IP in the style of 3D toy figures. Beyond the exhibition, the characters continue through an Instagram IP channel, promotional videos and character content.

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