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gluee News · 2026. 8

gluee's ‘THE BOARD : Excavation Squad’ draws about 1,800 visitors in 12 days at Hyundai Department Store Mia

gluee's experience exhibition ‘THE BOARD : Excavation Squad’ ran for 12 days at Hyundai Department Store Mia in August 2026. It drew about 1,800 visitors, with an average stay of 78 minutes.

THE BOARD : Excavation Squad
THE BOARD : Excavation Squad

Excavation Squad is an archaeology-themed immersive experience in which visitors join an expedition to protect artifacts from tomb raiders. The 660 m² culture hall on the 10th floor of Hyundai Department Store Mia was set up in six zones, including a badge zone, a board game zone, a mini game zone and a photo zone.

The expedition starts with a squad badge. A photo taken at the entrance becomes an AI character on each visitor's badge, and when they tag this NFC badge at each game, their own character appears on screen.

Excavation and restoration missions continue throughout the venue. At the heart of the expedition are nine mini games gluee developed in-house from Three Kingdoms period artifacts. The stone guardian of King Muryeong's tomb became a game about stopping tomb raiders, and Cheomseongdae observatory became a constellation-matching game.

The squad members explain the stories behind the artifacts in comics, and artifact cards carrying those stories were offered as merchandise. What visitors create themselves is extended into media art.

Excavation Squad's nine mini games later won the Gold Prize at the 7th Public Works Use Case Contest.

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