Team

We connect stories, technology and art
to design natural, immersive experiences
that audiences discover and join on their own

NAMING
glue + E(Experience)
We connect different stories and people,
spaces and technologies
to create new experiences
BRAND PHILOSOPHY
STORY × ART × TECHNOLOGY
Stories meet new technology
to create experiences
anyone can naturally get lost in
SLOGAN
Immersion comes naturally

From planning to build, all made in-house

Grounded in humanities-based storytelling and design thinking,
gluee creates immersive content that fuses games, technology and art.
By connecting different elements, we design new experiences
that audiences discover and join themselves.

Content design
Planning brand, local and cultural content
Storytelling and experience design
Visual direction
Images, video and characters
Graphic and visual design
Media art & sound
Media art and projection
Sound and spatial audio
Games & interaction
Story-driven games and mini-games
NFC and sensor-based interaction

What we do

Companies & brands
Experiential content
built on brand stories
Exhibitions & the arts
Immersive content
driven by narrative
Regions & tourism
Content and tourism experiences
built on local resources

Process

Adding experience to spaces and stories to grow the value of brands and regions

Planning & proposal
Design-thinking analysis of users and sites
Defining the problem and proposing a direction
Content design
Storytelling, concept and space planning
Worldbuilding, program and user experience design
Production & build
Visuals, games, interaction and sound
Media art and spatial audio
Operation & outreach
Running exhibitions and events on site
Documenting, archiving and sharing the results

Track record

2026
7th Public Works Use Case Contest Gold Prize
2026
THE BOARD : Manseokjung Nori (Shadow Play) Palbok Art Factory, Jeonju
2026
THE BOARD : Excavation Squad Hyundai Department Store Mia
2026
Jeonju Cultural Foundation Selected for Art & Tech
2026
Art Korea Lab Selected for AI x Tech Convergence Open Innovation
2026
World Science Culture Forum, Daejeon AI sound and media art performance
2026
DB Media Art Competition, Excellence Award Exhibited at Seoul Gallery, Seoul City Hall
2026
Gyeonggi Content Agency Selected for local heritage content production support EOLL : Heung and Han
2026
AIZONE Film Festival Finalist
2026
Siheung Cultural Center Seeping In Project Education program
2025
5th Dream Big Art Awards Excellence Award, general category
2025
Siheung City 'The Little Prince Comes to Turtle Island' Opening film
2025
KOCCA New Content Academy, 2nd cohort Sound and media art performance 'PINK NOISE'
2025
gluee founded
2024
KOCCA New Content Academy, 2nd cohort PINKPEAK formed (gluee's predecessor)